Hakkasan: Year of the Rooster

Animation celebrating Chinese New Year with Hakkasan restaurants.
The brief asked for ‘cinematic energy’ to be brought to a sequence
revealing the rooster through layers of lattice-work screens which
reflect the restaurant interiors. Animated typography reveals a  
narrative poem alongside the imagery.
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Illustration/design: Kam Tang/Big Active
Poem: Vera Chok
Direction/animation: Paul Plowman/Gary Smith
Music: Malcolm Goldie