Animation celebrating Chinese New Year with Hakkasan restaurants.
The brief asked for ‘cinematic energy’ to be brought to a sequence
revealing the rooster through layers of lattice-work screens which
reflect the restaurant interiors. Animated typography reveals a
narrative poem alongside the imagery.
Illustration/design: Kam Tang/Big Active
Poem: Vera Chok
Direction/animation: Paul Plowman/Gary Smith
Music: Malcolm Goldie